Unleash the Powerful Promoter Within
Copyright 2005 Frontier Marketing Intl, LLC
Dear Friend,
You are ripping me off.
What?! How? You may even be thinking, "We just met. How
could I possibly have 'ripped you off' or taken anything
away from you?"
But you have! In fact you are still ripping me off as you
sit there. The fact is that you have valuable information
inside of you. You have golden nuggets that could make my
life better – easier, more fulfilling, or more comfortable.
Perhaps your nuggets could make everyone's life better.
Maybe you have already developed your gold into products,
services, seminars, newsletters or email newsletters. But
if you do not market your golden nuggets, how will anyone
know?
Beyond marketing, you must persuade your prospects to buy
and actually use your products. People are overwhelmed
with all the options they have so you must help them by
sharing your gold. But, if you never make your wisdom
available, make it the obvious choice even, then you are
hurting others and you are hurting me.
It doesn't matter if your passion is a security alarm, a
beauty product, financial services, a business opportunity,
or anything else. Your knowledge, product, or service
could be helping people solve their problems. And if you
do not think what you have to offer can help people, why
are you offering it in the first place?
So many times I see people out there and they have the best
product in the market. Unfortunately, that best is sitting
on their shelf in storage (or it is still in their heads)
and they are not telling anyone about it. And at the very
same time, their competitors - with less to offer and
inferior products - are selling to people and hurting them.
Imagine all the people that you could be helping, imagine
all the lives you could be changing, because you have
something that could save them time, money or energy.
Think of the last time that you were searching for
something and bought what you could find, but were not
happy with it. Maybe the right thing was out there but it
wasn't marketed so you never found it. So give people the
opportunity to make the right decision, let them know about
you.
I must say again that you have to believe in your product
or service and know that it will help people. A while back
I learned a huge lesson: if you plant bad seeds, you get a
bad harvest. Well, it's time to start planting good seeds
and lots of them. "You reap what you sow."
This is how you have been ripping me off – it's because you
have never shared your unique knowledge and products with
me. Not only did you rip me off, but you also ripped off
all those you could have been sharing your message with.
Quite possibly, you have ripped off the world! You also
ripped off someone that should be at the top of your list…
yourself. Right now, you could be putting a lot of cold
hard cash in your own pocket. It is your job, your duty
and your right to market, to sell and to persuade people to
use your services and products.
But how do you market your products and service so that you
can get them out to the world?
The bottom line is very simple; marketing is an exchange
between you and someone else. The more important of the
two is the other person - your prospect. In their pocket
is money that they have worked hard for. And if they reach
in their pocket and feel money, they are going to spend it
somewhere, whether it is with you or not. Whether it is
the best choice for them, or not. Your job is
straightforward; let them know about you and your golden
nuggets.
Are you ready to unleash the powerful promoter within you
and get rich while you are doing it? Great, because that
puts you in position to let the world know! Well, I am
about to tell you the quickest and fastest ways to making
that happen.
But first, just a few weeks ago my wife and I lost our
baby. I was devastated about the loss. I had even begun
to see him taking over my empire, growing insanely rich and
having more than I ever have had in my life. All because,
I would tell him the real secrets to my success, to being
the powerful promoter, and one day I planned to hand over
the reigns.
Understand that the things I am about to tell you are the
things that I would have told my son to prepare him to
either take over my business or to start building his own
empire. Not just any empire or business, but one that
would make him rich beyond his wildest dreams.
Here is what I wanted to say to my child, so now I'm saying
it to you:
You can make a decent income selling products and services
but you can become insanely rich by creating and
controlling markets. You see, the Internet is the cheapest
and easiest way to attract and capture people who are
interested in what you uniquely have to offer.
How?
With e-zines, newsletters, e-courses, or Internet
magazines. (They are all the same just a variety of
names.)
Think back to the last time that you did a search on the
Internet. Were you looking for something to solve your
problem? Yeah, tons of people everyday are doing the same
exact thing and they are looking for you.
Don't be the average person with an "internet presence,"
they just have a simple website that searchers can view.
The majority of searchers check out a site then they leave.
(Can you ever find a website a second time? Even if you
enjoyed the information on the site it can be difficult to
retrieve later.) The people who once found you disappear
into cyberspace and you never have any idea who they were,
and thus, you have no way to follow-up.
Boy, you are missing out. Big time!
Because the fortune is in the follow-up.
See, if you created an ezine or whatever you want to call
it, you could capture their email addresses, build
relationships, and market to them over and over again.
Now, you can make millions because you have created and
control a huge market that is hot and hungry for your
information, products or services.
The second thing that I would say to my own child:
You must learn to become a great platform sales person.
Learn to sell and persuade people.
One great way to generate a lot of cold hard cash from the
list that you create and control is by putting on
teleseminars.
I have found that one of the fastest ways to make a lot of
money from your market is by giving teleseminars. Many
people do teleseminars but just to deliver information.
(FYI: Teleseminars, telecalls, teleclinics and
teleconferences are all the same thing - again just a name
choice.)
What I'm talking about is giving teleseminars to sell
high-ticket items. You see, I view teleseminars just as
any other media for selling your nuggets and other people's
nuggets. It is just like a live seminar. And if you don't
adopt this belief, you will be doing a disservice to your
listeners - they want more from you.
Always transform what you already know into persuasive
speeches and sell during your public speaking
opportunities. If you get asked to speak in front of a
live audience, use that time to inspire them to jump out of
their seats and rush your table. If you are on a telecall,
make sure that they can purchase right away because the
likelihood of them buying days later is very slim.
The third thing that I would have told him is:
Become a great self promoter. Become the powerful
promoter. Whatever you are passionate about, become great
at learning how to sell and market your information,
products or services.
A great powerful promoter, isn't in love with words, he is
in love with people. All kinds of people, everywhere and
anywhere. He is extremely interested in people, watches
them closely, listens when they talk, lives their bad
moments with them, and rejoices in their victories. He is
so interested in other people he forgets all about himself,
his own needs and wants, and after a time he knows why they
think as they do. And he recognizes himself in them and
knows that what they do, he is capable of doing whether it
is good or bad. The best way to become a great self
promoter is to love people. Know what every living person
fears, hates, loves, and rejoices – it is in a sense
knowing yourself because others experience what we
ourselves experience. Let everything you write say to your
reader, "I understand you. I have been in your shoes, I
can help you, please let me try."
The fourth thing that I would say:
There are two common characteristics of highly successful
people:
Highly Successful People are ACTION-ORIENTED. This means
you take action immediately when a good opportunity
presents itself.
Highly Successful People are EDUCATION-FOCUSED. This means
that you take it upon yourself to know everything you
possibly can about your field, and you learn from many
different sources.
So when you see the opportunity to invest in yourself and
your business to develop your skills, grab it! Seek out
opportunities to learn the art of self promotion from the
leaders. If they were not great marketers, you would not
have heard of them – right?
Oh, one last thing… Forget about what you learned in
school. Follow your dreams, your heart and more
importantly your gut or intuition.
----------------------------------------------------
Matt Bacak became "#1 Best Selling Author" in just a few
short hours.
Recent Entrepreneur Magazine's e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight
Success Stories.
Discover The Secrets To Unleash The Powerful Promoter In
You! Sign up for Matt Bacak's Promoting Tips Ezine ($100
value) just visit his website at
http://www.powerfulpromoter.com
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